The World of Coca-Cola Atlanta is like “Coke Disneyland.” Both Disney and Coca-Cola being commercial behemoths, have different variables as products. Disney’s product is entertainment, and however, in the case of Coca-Cola, the product is a beverage.
The visit is an exciting and educational trip for both adults and children. The museum came into being in 1886 and was invented by pharmacist John S. Pemberton in downtown Atlanta.
Why Visit the World of Coca-Cola Atlanta?
Address: 121 Baker St NW, Atlanta, GA 30313, United States
Phone: +1 404-676-5151
The World of Coca-Cola Atlanta shares its brand history with Coke lovers worldwide. Visitors can enjoy an exciting multimedia experience to learn about and taste the world’s most popular beverage. They can also explore the secret formula kept safely in a special vault, adding a sense of exclusivity to their visit.
The museum provides visitors with various exhibits and engaging interactive experiences that preserve the company’s heritage, ad campaigns, and global impact. By buying a ticket, anyone can see a 92,000-square-foot building owned by Coca-Cola. It features the display of more than 1200 Coke artifacts in the world.
Tickets at the WOCC
- Tickets can be purchased manually at the ticket counter.
- Tickets can also be purchased online at ticketing.worldofcoca-cola.com
Prices:
- Adults (13-64 years) – $21
- Children (3-12 years) – $16
- Seniors (65+ years) – $19
Kids below the age of 3 are allowed to walk in for free.
World of Coca-Cola Timings:
If you are a keen explorer, the best time to visit the WOCC is around 10 am. It takes around two hours to see all the exhibits. The timings, in particular, are 10 am to 7 pm from Monday to Sunday.
The last entry is 2 hours before closing time (hours are subject to change). Also, the museum remains closed on Christmas and Thanksgiving.
Things to See at WOCC:
If you plan to visit, know that the WOCC is a massive advertisement of the brand and its products.
The Loft:
WOCC has a loft that houses around 200 historical artifacts of the brand, representing 125 years of history and memories from more than 30 countries. The items on display have a range of Coca-Cola syrup runs from 1896 to the Coca-Cola beach pants display. The ambassador narrates the exciting stories behind such artifacts.
The Coca-Cola Theatre:
There are around 220+ seats in the The World of Coca-Cola Atlanta theatre that caters to the “Moments of Happiness” film. The employees had lent their voices to this animated movie about Coke’s incredible journey.
The Vault of the Secret Formula at The World of Coca-Cola Atlanta
It’s the secret vault that has the formula of creation. A tour here tells how competitors tried to copy the success formula and how the owners kept it secret over the last 125 years. Additionally, this part of the tour offers unique experiences like the bubble-sizer and virtual tastemaker.
Bottle Works:
It’s a miniature version of factory production of Coca-Cola bottling plants worldwide. The fully functional bottling plant has the same equipment and helps visitors process the behind-the-scenes bottling process and produce an 8 oz. glass bottle of Coca-Cola for every guest.
The Coca-Cola Bear at The World of Coca-Cola Atlanta:
Polar bears and Coca-Cola are inseparable. The polar bear was a debutant in a 1922 Coca-Cola advertisement in France and remained a mainstay for the next seven decades. In 1993 the modern polar bear appeared in the “always coca-cola” campaign, a TV ad called “Northern Lights.” Since then, it has become the most famous Coca-Cola advertising symbol.
The 4-D Theatre:
The World of Coca-Cola Atlanta offers visitors a multi-sensory experience at the 4D theatre. After receiving complimentary glasses, visitors can actively experience a worldwide search for the secret formula. The movie portrays an eccentric professor and his assistant trying to uncover Coke’s secret success formula, and midway, the audience’s seats also join in with special effects.
The Pop Culture Gallery:
It showcases how the fans have made the brand an icon of popular culture. It unleashes the “It’s the real thing” that has stuck with the brand for such a long time. And also house a dozen paintings of Coca-Cola from several artists, including Haddon Sundblom, the same guy behind the sprite boy, and Coca-Cola Santa.
Tasting Room of The Worls of Coca-Cola Atlanta:
This section allows the visitors to experience the taste of around 100 beverages from the Coca-Cola family. The most recommended beverages for Coca-cola lovers in Midtown Atlanta are:
- Sparletta Sparberry: This raspberry cream soda is available in central and southern Africa.
- Beverly: She is an Italian aperitif that is extremely bitter.
Conclusion:
The visit is worth it because of the fascinating story and history of the corporation. Another enjoyable aspect is seeing how the brand has evolved over time. The remarkable marketing history sets this product apart from others. Kids love the interactive displays, Coca-Cola beverage tests, and meeting the bears. The The World of Coca-Cola Atlanta perfectly combines marketing and fun, making it a must-visit destination.
